business

Pricing & Monetization

Set your pricing and prove your margins in 5 steps

5 steps25 minIntermediate

From "I have no idea what to charge" to pricing backed by numbers. 5 steps to set your prices, check your margins and stress-test your model.

Before setting a price, know exactly who your customer is and what they value.

Customer Persona Sculptor

Build your ideal customer profile based on facts, not fantasies

Next step : Map the competition

Read your competitors’ pricing and positioning to find your own angle.

Competitor Radar

Map your competitors before they map you

Next step : Build your price grid

Structure pricing that matches perceived value, your margin and your market position.

Pricing Strategy Architect

Build the pricing grid that maximizes your product revenue

Next step : Check the maths

Work out your CAC, LTV and payback period — check the business actually pays.

Unit Economics Calculator

Calculate customer economics and see what your data cannot establish

Next step : Crash-test your model

Stress-test the whole model before you scale — find the breaking points.

Business Model Stress Test

Test the strength of your business model before the market does

Journey complete!

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